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PPC and Demographic Bidding

August 18, 2009 by Chris Smith

You may or may not be using pay-per-click marketing (PPC) by way of Google AdWords, Microsoft AdCenter, or Yahoo Search Marketing. Did you know that what works excellent on one engine can (and will) lose money on another? Each PPC provider has a very specific audience (generally), and when it comes to an industry, or [...]

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