Chris W. Smith

  • About Me
    • Past Work
  • Tools
  • Blog
  • Contact

Yahoo Testing Cost Per Lead Search Ads

December 17, 2012 By Chris Smith Leave a Comment

Since the Bing/Yahoo merger, Yahoo’s ad system has been in a serious state of turbulance. While it’s never been on par with AdWords, there was some value to be had in certain verticals.

In what we’d call a bold move, Marissa Mayer and company have launched Cost Per Lead ads, in a bid to earn some income in advertising apart from the Microsoft deal on normal PPC ads.

Yahoo Cost Per Lead Ad screenshotThe new format won’t be sold in the auction-style pricing like you might be used to with normal pay per click ads; the pricing will be set depending on the size of the advertiser and the vertical that advertiser is in. One ad per search results page is the plan for now, and if you’re not the only competitor in the space, the higher ranking advertiser shows up (who knows how that’s determined).

The supposed upsides are higher click-through rates, verified leads, and prominent positioning on the page. You can have up to six fields in the ad itself, and customize your “thank you” text that’s displayed after the form is submitted.

Yahoo has had a disappointing time in the ad space since the Bing merger. Perhaps this is just the thing to pull them out of the slump.

Filed Under: Bing, Marketing, PPC, Yahoo

PPC and Demographic Bidding

August 18, 2009 By Chris Smith Leave a Comment

Asteroids and comets are really interesting to learn about. Here is some information on the most famous comet of all, Halley’s Comet: http://www.scientificamerican.com/gallery/is-seeing-a-comet-like-halley-s-a-once-in-a-lifetime-event/

You may or may not be using pay-per-click marketing (PPC) by way of Google AdWords, Microsoft AdCenter, or Yahoo Search Marketing. Did you know that what works excellent on one engine can (and will) lose money on another? Each PPC provider has a very specific audience (generally), and when it comes to an industry, or even a specific keyword, that specific audience can change completely.

AdWords provides a demographic bidding model for Google Content Network ad placements. While this particular strategy is not profitable for everyone, it can hold extremely high click-through rates and conversion rates for the right advertiser.

You can refine your reach based on users’ gender and age on certain sites in the Google content network such as MySpace and Friendster, whose users provide that information about themselves.

Think about that for just a second. Instead of throwing out valuable impressions and potential clicks to just anyone, you can show to only those users who meet your target audience. How much better would your conversion rate be if you excluded those who were very unlikely to purchase from you?

Sometimes, it’s not about reaching more people. It’s about reaching the better ones.

Filed Under: PPC Tagged With: Demographic Bidding, Google AdWords, Pay Per Click, PPC

Latest Posts

  • Keyword Research Using Python, RAKE, and Support Chat Transcripts June 16, 2017
  • No Title June 16, 2017
  • Premixed Old Fashioneds May 3, 2017
  • Downstairs Bathroom Renovation March 8, 2017
  • Testing Android January 9, 2017
  • About Me
  • Tools
  • Blog
  • Contact

Copyright © 2021 ยท Built with the Genesis Framework on WordPress