Chris W. Smith

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Site Speed As A Ranking Metric

April 14, 2010 By Chris Smith Leave a Comment

Site speed is important from a usability standpoint. If you’ve got a Flash-heavy site, or large images, the bounce rate tends to go up, given that people are, by nature, impatient. So, for Google to announce that they’re taking page load speed into account is no surprise.

I’ve said many, many times before that the ultimate goal of Google is to see the web as a real person does, and rank accordingly. They’re getting quicker and better at it. People need information and want data quickly. They want it to be updated and as efficient to access as possible. Attention spans are simply shrinking, and unlikely the surfer will stay very long if the page takes forever to load.

Google’s Webmaster Tools has a great Site Performance tool that highlights possible issues on the page, and gives some detailed information on the issue. You could also install the Page Speed plugin for Firefox to study site speed problems.

Filed Under: SEO, Speed, Web Development Tagged With: Search Engine Optimization, Site Speed

SEO Experts

August 23, 2009 By Chris Smith Leave a Comment

There are countless “SEO experts” available. Online, locally,…just about everywhere. They’re like fire ants. You get rid of some, and twice as many pop up later.

You have to give these guys some credit. These “SEO experts” can undoubtedly make a page appear high in search results. However, it’s for a keyphrase that is not realistically profitable (or even useful) for your business’s website. Long-tail keywords have value, but you just can’t build a business from that.

Search Engine Optimization is really becoming an archaic term. We’re no longer needing to appease the crawlers; it’s the user that is really important here. There are some things that should be done for the sake of the search engine, but ultimately, it trickles down to making it an easier surfing experience for the user.

Optimizing for the user won’t get you front page results in hours, days, or maybe even weeks. It does take time and effort to appear in natural results for your profitable keywords. And, while it’s true there are ways to game the system, these almost always result in a much more costly and time-consuming negative impact for your site. It’s simply not worth it in the short or long term.

Keep in mind that you’re selling to the user, not the search engine.

Filed Under: SEO Tagged With: Search Engine Optimization, SEO

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